History of the Muscle Car

Jim Wangers / autoMedia.com


Editor's Note: Co-creator of the Pontiac GTO and several other Pontiac specialty cars, Jim Wangers, also known as the "Godfather of the GTO," helped establish the "musclecar" of the Sixties to its rightful niche in the history of American car marketing. As Pontiac's marketing man, Wangers was there, helping to steer Pontiac down the road of success during American musclecar glory days of the '60s and '70s.

He first found work in the automotive field with Campbell Ewald, the advertising agency servicing Chevrolet. Jim's personal career theme was then as it is now: "If you want to be perceived as a winner by the public, you have to beat somebody." This concept has guided his career to this day. With his award-winning book "Glory Days" recounting more than 40 years in the auto industry, Wangers is more excited about Pontiac than he's ever been and continues to be actively involved within the automotive industry. Read More

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