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It was 60 years ago when the original Land Rover was shown at a motor show in Amsterdam, on April 30, 1948. The current Defender is clearly descended from that first vehicle, known as a Series 1. Extraordinarily, they even share a couple of original parts, an oil filler plug and a cleat for tying down the canvas roof. Today, Land Rover has five-model line-up headed by the Range Rover, and record global sales of over 226,000 vehicles in 2007. Land Rover sets a high standard for both luxury and off-road performance, two characteristics often considered mutually exclusive. Around the world, Land Rover will be celebrating its 60th anniversary year throughout the summer with a series of special activities and events. Land Rover Timeline 1948 LAND ROVER SERIES I The iconic British SUV makes its debut at the Amsterdam Motor Show 1949 ARMY EDITION British Army orders its first Land Rovers 1953 Long-wheelbase version introduced 1958 LAND ROVER SERIES II UNVEILED 1966 500,000th Land Rover 1970 RANGE ROVER 1971 LAND ROVER SERIES III LAUNCHED 1976 Millionth Land Rover built in June 1982 FOUR-DOOR RANGE ROVER 1989 DISCOVERY Third Land Rover model launched 1990 DEFENDER Original 'Land Rover'...
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Ford Motor Company has been making aggressive moves to put the automotive giant on more solid footing, with none more shocking than rumors it would part with brands. Just a few short years ago, FoMoCo built itself into a global powerhouse by building a portfolio of luxury brands to augment its own Lincoln. Now, the Premium Automotive Group (PAG) is in active retreat, with its uppercrust British brands Jaguar and Land Rover widely reported to be sold for $2 billion to India-based Tata Motors Ltd., part of the massive Tata Group conglomerate. “Ford acquired Jaguar for $2.5 billion in 1989 and Land Rover for $2.75 billion in 2000,” reports the Wall Street Journal . WSJ cites that Ford spent more than a combined $5 billion to purchase the two brands originally. As part of the deal expected to be announced Wednesday, Reuters reports that Ford will provide about $600 million to seed the pension fund for Jaguar and Land Rover employees. Tata will retain the 15,300-strong British work force, according to Business Week . Ford will be a supplier to Tata, providing powerplants and other components for Jaguar and Land Rover models, opening a new revenue stream for the smaller, leaner automaker...
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