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Ford Motor Company has been making aggressive moves to put the automotive giant on more solid footing, with none more shocking than rumors it would part with brands. Just a few short years ago, FoMoCo built itself into a global powerhouse by building a portfolio of luxury brands to augment its own Lincoln. Now, the Premium Automotive Group (PAG) is in active retreat, with its uppercrust British brands Jaguar and Land Rover widely reported to be sold for $2 billion to India-based Tata Motors Ltd., part of the massive Tata Group conglomerate. “Ford acquired Jaguar for $2.5 billion in 1989 and Land Rover for $2.75 billion in 2000,” reports the Wall Street Journal . WSJ cites that Ford spent more than a combined $5 billion to purchase the two brands originally. As part of the deal expected to be announced Wednesday, Reuters reports that Ford will provide about $600 million to seed the pension fund for Jaguar and Land Rover employees. Tata will retain the 15,300-strong British work force, according to Business Week . Ford will be a supplier to Tata, providing powerplants and other components for Jaguar and Land Rover models, opening a new revenue stream for the smaller, leaner automaker...
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