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General Motors happily reports that since launching their 60-day love-it-or-return-it guarantee, only one buyer from 150,000 new-vehicle purchases has returned their new GM car, and actually he exchanged it for the same car but with a different transmission. “Out of hundreds of thousands, the people who've selected the 60-day guarantee were in the hundreds,” GM's marketing chief Bob Lutz said during a press conference Wednesday. “We have had one substantiated return of a vehicle.” Actually, of the 150,000 vehicles sold since the sales campaign debuted, only 100 people have opted for the 60-day return offer. The rest of the buyers each chose to take $500 cash. That's $74,900 in sales incentive "costs" the the automaker ... about the value of one nice Vette or a CTS-V ... and an indicator that a lot of people love cash and/or have faith they'll be happy with their new GM purchase decision 60 days down the road. ~ Deborah Neal, Editorial Director, autoMedia.com
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Maybe it was a marketing ploy, or maybe GM's marketing chief Bob Lutz had a change of heart. After announcing that GM would not be holding the fall season truck sale in order to focus on their new "May the Best Car Win" campaign, Lutz has decided to hold a fall truck sale after all, starting tomorrow, September 25th. So what is GM said to be offering you on Chevrolet and GMC trucks? According to a report today in Automotive News: $1000 cash on many GMC 2010 trucks, crossovers and SUVs, including Buick Enclave $500 cash on 2009 and 2010 GMC Canyon pickup trucks Zero percent financing for 60 months on all Chevrolet Silverado and Colorado trucks, plus the 2010 Chevrolet Malibu sedan $1500 cash on 2010 Chevrolet Malibu models $1000 on 2010 Chevrolet Impala sedans, Traverse crossovers, Tahoe and Suburban SUVs, and Silverado and Avalanche trucks The caveat right now, according to some Chevrolet and GMC dealers, is that they currently do not have a lot of 2010 models in stock. The fall sale ends November 2, 2009. Ford's fall truck sale opened September 10 and ends October 5, 2009, with incentives as much as $4500 on F-150 model line trucks and $5000 on F-Series Super Duty...
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As another step towards boosting consumer confidence in the brands, General Motors will now offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles which allows customers to return their vehicle between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle. The new Satisfaction Guarantee is in addition to GM's existing warranty coverage, which includes a transferable 100,000-mile/five-year (whichever comes first) limited powertrain warranty, roadside assistance, and courtesy transportation. The warranty is part of GM's larger "May the Best Car Win" marketing campaign that demonstrates the manufacturer's confidence in its vehicles when compared head-to-head with the most competitive vehicles in each vehicle segment. The moneyback guarantee will be offered between September 14 and November 30, 2009. "We're putting our money down that if people buy one of our vehicles and don't absolutely love it, we'll take it back. We will stand behind them both in the short-term and over the long haul," said Bob Lutz, GM vice chairman, Marketing and Communications. It's clear...
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It's the week ending September 4, and we've browsed our favorite automotive blogs all week long to gather a collection of what we feel is the highlight from each. Cash for Clunkers and Papa John's Camaro remain in the headlines for another week, and David E. Davis says he wishes Jean Jennings was dead, but besides all that, we've also got plenty of other unusual news sure to delight the automotive fan. Cash for Clunkers rebates undoubtedly fueled robust August car sales , with manufacturers showing increased sales over the same time period a year ago, and even better increases over their sales just one or two months ago. Motor Trend's Todd Lassa shares an astute analysis of these figures , with detailed insights into the best-selling models and manufacturers. Classic Car Examiner Jim Cherry knows cars have had a long and colorful history on TV from the 1966 Batmobile, to Entourage's Maserati Quatroporte, to Starsky & Hutch's Grand Torino. Knight Rider's Kitt car was so popular that Hasselhoff's series was revived years later in the vain hope of selling more lunchboxes. The right car makes the right statement on TV. They hop things up, express...
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Barely a month after The Car Allowance Rebate System (CARS) program was first enacted, the second leg of the pivotal program also known as "cash for clunkers," wrapped up boasting nearly 700,000 car sales and improved fuel efficiency....
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Today President Obama signed into law a new program being called "Car Allowance Rebate System" (CARS); we've previously been referring to it as " Cash for Clunkers ." This government program is intended to help consumers purchase a new, more fuel-efficient vehicle when they trade in a less fuel-efficient vehicle. Official information is available here at www.cars.gov . The new CARS law allows consumers to receive up to a $4,500 credit when trading in their old gas guzzler for a more fuel-efficient new vehicle. Qualifying vehicles are considered passenger cars, mini vans, SUVs and small light-duty trucks that get less than 18 mpg, and large light-duty trucks that get less than 15 mpg city/highway combined. For passenger cars, if the new vehicle is at least four mpg more fuel-efficient than the old vehicle, consumers will receive a $3,500 credit toward a new vehicle. If the new vehicle is at least 10 mpg more fuel-efficient than the old vehicle, the credit is good for $4,500. If you're not sure whether your car qualifies, you can find out how your car is rated by searching at fueleconomy.gov (I was disappointed to discover that my 1989 Honda Accord does not...
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Behind every enthusiastic car guy is an entire collection of enthusiastic car gals; whether they are moms or aunts, sisters or cousins, girlfriends or wives, we know you love 'em and want to keep them healthy and safe. Ford Motor Company is proud of its 15-year National Sponsorship of the Komen Race for the Cure, and over the years has dedicated more than $100 million to the Susan G. Komen for the Cure fight against breast cancer. This year, Ford is contributing $20 to the Susan G. Komen for the Cure fund in the name of each prospective customer that test drives a Ford , Lincoln , or Mercury vehicle through June 1. Customers interested in a taking test drive can join in and participate by logging on to www.fordcares.com to get a registration form and number to provide to their dealer. Customers participating in any upcoming Komen Race for the Cure event through June 1st will receive a registration form and can also follow the same steps to have a $20 donation made on their behalf as well. "This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast...
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Now that Chrysler has filled for Chapter 11 bankruptcy protection and is moving forward with an alliance with Fiat , its future seems more certain. Time to focus attention on selling cars--essential to keep the money flowing while it builds a new car company . To that end, Chrysler is now offering up to $4,000 Consumer Cash on 2009 model vehicles; $1,000 Owner Loyalty for current Chrysler LLC vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep, and Dodge vehicles; and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union. These incentives are valid through June 1, 2009. In addition, given that most dealers have bloated inventories, remember that there is additional negotiation room. The amount of haggling a dealer will do will likely decrease along with their inventory as plants idled during the Chrysler restructuring . So, for those considering a Chrysler, this is a great time to buy. Especially if you’re looking for a memorable Mother’s Day gift. Research Chrysler , Dodge , and Jeep in the new car buyer's guide .
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