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Today, Ford introduced an to provide rear passengers with airbag protection. The airbags are concealed within special shoulder belts. Once deployed, the disperse the force over a wider area than a conventional belt, thereby reducing injury risks. Ford points to the benefits for children and the elderly, two groups that commonly ride in the second-row and are especially vulnerable to injury. (Read “ The Dilemma of Older Drivers .”) In the event of a crash, the airbag deploys in 40 milliseconds. This is notably slower than a traditional front airbag, since the device does not need to close a gap between the belt and the occupant. After all, it is already in contact with the passenger. As it expands, the rear seat belts spread crash forces over five times more area of the body than conventional seat belts; this helps reduce pressure on the chest and helps control head and neck. The seat-belt airbag system will be first offered on the redesigned 2011 Ford Explorer, and it will be made available on other FoMoCo vehicles after that launch. See the top-10 car safety systems . Learn more about car safety .
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In just a few more days, the annual Specialty Equipment Market Association (SEMA) will open its doors in Las Vegas, showcasing the latest aftermarket components and high-performance project cars. The event allows manufacturers to meet with wholesalers, establishing new business and continuing partnerships. For those in the media, it is a chance to learn about the latest chromed widgets, emerging product trends, and fuel our automotive fantasies. To that end, Ford will be celebrating the Mustang’s 45th anniversary with a diverse herd of modified Mustangs. (See our 2010 Ford Mustang review .) The Mustang is the most customized car in the $31.8 billion aftermarket industry. As proof, it is hard to find a stock Mustang outside a rental fleet. Daresay, the vast majority of pony cars are customized in some way. Ford even makes it easy with an online customizer , and an abundant catalog of cosmetic and go-fast goodies. In the aftermarket, there is a vast array of offerings from dedicated, talented companies. Some of the best examples will be on hand at the show, which in the past has drawn over 100,000 industry attendees. And a few bloggers. Ford Vehicle Personalization will display a carbon...
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As the highly successful Fiesta Movement campaign draws to an end in November, Ford has created a new social media initiative to engage Web-savvy owners. Called Fusion 41, the new plan is looking for eight die-hard Fusion owners to join with four adventurous friends to provide the fodder for yet another Ford-branded online adventure....
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In an interesting turn, Ford is introducing the Mustang to the Nationwide NASCAR Series in four races next year. Based on the Nationwide version of the Car of the Tomorrow, the templated car is given a Mustang front fascia and decal treatment. The number 16 example shown here will be driven by Truck Series 2008 Rookie of the Year Colin Braun for Roush Fenway Racing . We previewed the NASCAR Mustang in July, but this marks the first official unveiling of the car. Mustang has a storied history in motorsports and can claim more than 2,000 professional race wins worldwide. Ford hopes to further the legacy with visits to victory lane in 2010. It will first compete next July at Daytona International Speedway. Racing has long been about selling cars on Monday, though there hasn’t been the direct showroom connection in recent years. (When was the last time you saw a Fusion with full race livery?) It remains an open question what Mustang’s race involvement will mean to enthusiasts, who typically picture their pony car competing one quarter mile at a time. Read our 2010 Ford Mustang review for our take on the street version. Expand your NASCAR knowledge with: NASCAR - Common Terms and Phrases...
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So, CNN Money is reporting that Ford is recalling more than 4 million vehicles due to a potential fire hazard that can be created by a faulty cruise control deactivation switch. A friend of mine sent me an email that said " See? This is why people don't buy American. " The recall covers 1995-2003 Windstars, 2000-2003 Excursion diesels, 1993-1997 and 1999-2003 F-Super Duty diesels, 1992-2003 Econolines, 1995-2002 Explorers and Mercury Mountaineers, 1995-1997 and 2001-2003 Rangers and 1994 F35 motorhomes. This is the eighth recall that involves a specific faulty switch manufactured by Texas Instruments, and brings the total to more than 16 million Ford vehicles recalled because that switch. The article at CNN Money advises that "Ford drivers should look for warnings of possible imminent fires, including malfunctioning cruise control systems and brake lights and antilock braking system and brake light warnings on the dashboard. The safety agency also said difficulty in getting the vehicle out of the park mode should be treated as a warning." Ford says it has not used that switch in any model years after 2003. It's disappointing that this is what people think...
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It's the week ending October 10, and we've browsed our favorite automotive blogs all week long to gather a collection of what we feel is the highlight from each....
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It's every car guy's dream: To hit the highway on the ultimate road trip with dear old Dad, exploring the country in the Ford Mustang musclecar they built together....
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Legendary, Florida-based Ford tuner Steeda is best known for its quality Mustang transformations and aftermarket parts. The perennial centerpiece for its potent pony line has long been known as the Q, as in Q Ship, or to quote Lightning McQueen, “Quicker than quick.” Following tradition, the high-octane mechanical maestros have prepared a 2010 Steeda Q Series Mustangs, and the potent pony’s formal unveiling will be at the November Specialty Equipment Market Association (SEMA) show in Las Vegas. With hundreds of hours of computer-aided design (CAD) work completed, and extensive computer and wind tunnel analysis completed, as well as vigorous road coarse testing, Steeda is confident they have pushed the boundaries for its fabled Q Series. Dario Orlando, the founder of Steeda Autosports, said, “In all of our Q Series of high-performance Mustangs, we never compromise or take shortcuts, our customers who demand maximum performance, bullet-proof reliability, and class-leading, race-honed styling wouldn’t have it any other way.” Steeda is mum on details, but we know from past Q cars that their approach is thorough, with exterior and interior styling wrapped around serious powertrain and chassis...
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A national survey released by Ford Motor Company shows 86 percent of U.S. drivers describe handheld texting while driving as “very dangerous,” with 93 percent supporting a nationwide ban on texting. Yet only 42 percent of respondents believe drivers would stop texting behind the wheel if the practice was banned. This study underlines the challenges that more than 200 government officials, safety advocates, researchers, cell-phone companies, and automakers are wrestling with in Washington, D.C., this week at the Distracted Driving Summit. (Read " Automakers Support Texting Ban .") “We must act now to stop distracted driving from becoming a deadly epidemic on our nation's roadways,” said U.S. Transportation Secretary Ray LaHood. “This Summit will give safety leaders from across the nation a forum to identify, target and tackle the fundamental elements of this problem.” According to a 100-car study conducted by Virginia Tech Transportation Institute, sponsored by the National Highway Traffic Safety Administration, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. (Read “ Cell Phones Quadruple...
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The mighty Ford F-Series Super Duty is significantly updated for 2011, with a meaner grille, more potent powertrains, and stronger work credentials. (Read our latest Ford Super Duty pickup review .) Behind that imposing grille is a choice of two new engines, a 6.7-liter Power Stroke V-8 turbocharged diesel engine and 6.2-liter SOHC V-8 gasoline engine. The diesel is Ford-designed, engineered, and built. Both engines are teamed with an all-new 6R140 heavy-duty TorqShift six-speed automatic transmission with manual gear selection. This transmission marks the first application of Live Drive PTO (Power Take Off) in a Super Duty-class vehicle. When so equipped, the PTO output gear is linked through the torque converter to the engine crankshaft. This allows the transmission to power auxiliary equipment such as snowplows, aerial lifts, tow truck lifts, cement mixers, or dump trucks. The power is available any time the engine is running. Ford has not released output figures yet, but the automaker is pounding its chest and citing improved towing capacity and fuel economy. This pronouncement is key, as Dodge has taken off the kid gloves with its own claims. Previously, Dodge sandbagged the published...
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It's the week ending September 25, and we've browsed our favorite automotive blogs all week long to gather a collection of what we feel is the highlight from each. Everyone's multi-billion dollar tax drain, aka the Cash Allowance Rebate System, aka CARS, aka Cash for Clunkers, is back in the headlines again! ...
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Maybe it was a marketing ploy, or maybe GM's marketing chief Bob Lutz had a change of heart. After announcing that GM would not be holding the fall season truck sale in order to focus on their new "May the Best Car Win" campaign, Lutz has decided to hold a fall truck sale after all, starting tomorrow, September 25th. So what is GM said to be offering you on Chevrolet and GMC trucks? According to a report today in Automotive News: $1000 cash on many GMC 2010 trucks, crossovers and SUVs, including Buick Enclave $500 cash on 2009 and 2010 GMC Canyon pickup trucks Zero percent financing for 60 months on all Chevrolet Silverado and Colorado trucks, plus the 2010 Chevrolet Malibu sedan $1500 cash on 2010 Chevrolet Malibu models $1000 on 2010 Chevrolet Impala sedans, Traverse crossovers, Tahoe and Suburban SUVs, and Silverado and Avalanche trucks The caveat right now, according to some Chevrolet and GMC dealers, is that they currently do not have a lot of 2010 models in stock. The fall sale ends November 2, 2009. Ford's fall truck sale opened September 10 and ends October 5, 2009, with incentives as much as $4500 on F-150 model line trucks and $5000 on F-Series Super Duty...
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The days for lawful texting while driving are numbered, with several government and academic studies exposing the extreme dangers of this popular distraction. Ahead of a Department of Transportation-led safety conference in Washington, D.C., next week, the Alliance of Automobile Manufacturers (AAM) has announced its support for banning text messaging using a hand-held device or calling using a hand-held device while driving a motor vehicle. The AAM is an 11-member industry group consisting of BMW Group, Chrysler Group LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi Motors, Porsche, Toyota, and Volkswagen. Several AAM members are developing solutions to facilitate text-based communication, all offer Bluetooth connectivity to allow hands-free phone operation. There is general consensus on the problem and the risks, with some studies equating texting to drunk driving, or worse. However, the debate continues on how to reduce those risks, through legislation and/or technology. (Read “ Cell Phones Quadruple Chance of Crash .”) AAM has come forward with the strong statement: …"texting on a hand-held device while driving is challenging the ability...
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It's the week ending September 18, and we've browsed our favorite automotive blogs all week long to gather a collection of what we feel is the highlight from each. ...
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Jim O'Sullivan, Mazda North American Operations' president and CEO, confirmed on Thursday that the Mazda2 (also known as the Demio in Japan) will be sold in the U.S; it had previously been announced that the itty-bitty B-Car would be sold in Canada. The Mazda2 shares its underpinnings with the highly anticipated Ford Fiesta (due in the United States in late Q2), but will receive its own dose of "Zoom-Zoom" performance and style when it goes on sale across North America in late 2010. "You've asked us for it for a while now, and we've been studying the market to make sure we can make a business case for it across North America," O'Sullivan told the company's top dealers during meetings in Palm Springs this week. "As consumers' tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the Mazda3. Mazda2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive, and a heck of a value. In short, it will be Zoom-Zoom." Dealers were given no further details, and were told that...
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