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Toyota Research Center

Long known for building small, efficient vehicles, Toyota has grown to be a full-line manufacturer with a broad product portfolio. The corporate focus on environmental impact and safety continues as the company fills more and more market niches. High-volume models such as the Camry, Corolla, and RAV4 are solid “appliance” choices—doing their jobs remarkably well, but without personality. For character, Toyota offers the more specialized 4Runner, FJ Cruiser, Matrix, and Prius. Hybrid powertrains help several models achieve exemplary fuel economy.

Latest News

New Toyota FJ Cruiser Trail Team
2009 Toyota Corolla pricing announced
2009 Toyota Matrix pricing announced
19 Total Vehicles Page: 1 2 3
41 Models Starting at: $27,635
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Toyota keeps its 4Runner SUV fresh in 2009, on both the exterior and interior. The 4Runner is distinguished from the front by its grille, bumper,... more
14 Models Starting at: $26,875
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When Toyota first launched its luxury brand Lexus, the roles of each nameplate were clear and defined. Toyota offered vehicles for the common consumer, and... more
47 Models Starting at: $18,470
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A perennial best seller, the Toyota Camry stands as the most popular family sedan in America. On sales since March ’09, the 2010 Camry shows off updated... more
4 Models Starting at: $25,200
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A perennial best seller, the Toyota Camry stands as the most popular family sedan in America. On sales since March ’09, the 2010 Camry shows off updated... more
12 Models Starting at: $19,930
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A perennial best seller, the Toyota Camry stands as the most popular family sedan in America, boasting annual sales over 400,000 units a year. What this... more
22 Models Starting at: $14,305
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The Corolla has a well-deserved reputation as a reliable compact sedan with excellent fuel economy and resale value. Completely redesigned for 2009, the... more
12 Models Starting at: $22,110
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Modern and retro, the Toyota FJ Cruiser sport-utility vehicle pays homage to Toyota’s FJ40, a 4x4 paragon of off-road expeditions and safari adventures,... more
19 Total Vehicles Page: 1 2 3
2010 Toyota Prius
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