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| | When Toyota first launched its luxury brand Lexus, the roles of each nameplate were clear and defined. Toyota offered vehicles for the common consumer, and Lexus catered to the more upscale buyer. Now, almost 20 years later, the lines between Toyota and Lexus have become blurred. A key vehicle in this blurring of the lines is the Toyota Avalon, a near-luxury, full-size sedan that could easily wear badging from either automaker. As the flagship of Toyota’s fleet of sedans, the Avalon combines cutting-edge technology with premium features and rich materials to deliver a first-rate, mid-price sedan with traditional Toyota quality. |
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