Personally, I’m looking forward to the inaugural 2014 TUDOR Sport Car Championship season with a bit of trepidation. I just don’t see how you combine two leagues, get rid of the two fastest kinds of cars and expect the fans to get psyched up about it. After the new 30-second commercial that just premiered yesterday, though, I’m starting to come around.
The new spot will air on television leading up to the premier race at the Rolex 24 at Daytona next month, in an effort to drum up excitement for the new series that combines the former GRAND-AM and American Le Mans Series. There has been a lot of chatter about what TUDOR has done wrong in the lead-up to the season, but when you see GRAND-AM prototypes and Audi sports cars together on a track with LMP2 cars and Vipers from ALMS, it all seems to make sense. Check it out and let us know what you think.
There’s a lot to get accustomed to with TUDOR. The new series scraps the fastest LMP1 class from ALMS, slows down the LMP2 class and combines it with Daytona Prototypes to form the new TUDOR Prototype class. The spec LMPC class is retained and now called PC, and it’s similar with the ALMS GT class that’s not called GT Le Mans. Finally, the ALMS GT Challenge class combines with the GRAND-AM GX and Rolex GT classes to form GT Daytona. It’s like spilling alphabet soup onto a racetrack.
But the commercial kind of makes it all make sense. After all, racing is racing – things will sort out once the green flag drops. The commercial also signals a shift in marketing priorities now that TUDOR has reunited two road racing series under NASCAR ownership, which has proved it excels at marketing racing across the country. Will U.S. fans be receptive to a new series? I was a skeptic. Now I’m just excited to race.