U.S. Drivers Vote Porsche as Brand with Highest Appeal

For eight years now, Porsche has maintained a level of popularity unrivaled by other luxury sports car manufacturers. In the United States, they’ve been the carmaker with the most appeal to its customers. These are the results of the recent APEAL survey for 2012 conducted by J.D. Power and Associates. APEAL is short for the “Automotive, Performance, Execution, and Layout."

Not only did Porsche finish as the number one brand, according to J.D. Power, its 911 and Cayenne models also won the hearts of the voters, and received awards in their specific segments: The 911 was chosen as the best Premium Sporty Car and Cayenne won top honors as the best Midsize Premium Crossover/SUV. The scoring covers a range of 10 different aspects of a vehicle, including comfort, dynamic performance, design, and its suitability for everyday driving.

The votes were taken from about 75,000 owners who had first registered their vehicles between November 2011 and February 2012, and were recorded by the U.S. market researchers.

Learn more about the APEAL Study at jdpower.com.

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