Hyundai has put Korea on the map as an automaker to watch in the past few years, and now they’re staking their claim as a major player in the aftermarket as well. A few extreme concepts based on their Veloster, Genesis Coupe and Elantra will debut at SEMA in Las Vegas next week.
Perhaps the most shocking is the Bisimoto Elantra GT, a 600 horsepower version of the attractive but non-threatening Elantra GT taking to entirely new levels. Bisimoto Engineering took the 1.8L engine, injected it with AEM water-methanol and Arias forged pistons and Turbonetics turbocharger, plus a host of other engine and suspension mods to create this pop art monster. Its body is reserved but everything else is bold and brash, and announces Hyundai as something to take very seriously at SEMA this year.
Hyundai also turned to famed tuners Cosworth, who took a break from reworking Fords to create the Cosworth Genesis Racing Series (CGRS). Beginning with a Genesis Coupe, the 3.8L engine has been boosted to 389 horsepower and 325 lb.-ft of torque with new intake and exhaust systems. Full customs interior and body work mark this as a very special Hyundai and a notable addition to the aftermarket crowd.
For the Genesis Coupe R-Spec Track Edition, Hyundai partnered with ARK Performance for a race-ready creation pumping out 395 horsepower and 340 lb.-ft of torque. The R-Spec Track Edition looks prepared for the American Le Mans Series with flared fenders and a new hood and front fascia design. We can’t wait to see the R-Spec Track Edition in person, and on the track.
Hyundai is also bringing two Veloster concept cars, one built for the snow and the other for the little red man sitting on your shoulder. Hyundai again called on ARK Performance to create the Veloster Alpine concept with a suede and Alcantara leather interior to handle the wet. A blue and white paint scheme fits the profile.
Hyundai went internal for the Velocity concept, which uses an attractive livery to stress the extreme performance that lies beneath. Cosworth reworked the engine to produce 400 horsepower and a truly unique body kit will have Veloster owners banging down dealership doors for a chance to buy the kit.
We’ll be reporting live from SEMA when the show kicks off in two weeks, so stay tuned for photos and video from the biggest aftermarket show in the world.