Uncompromising performance was the theme of the Mopar and Chrysler booth at SEMA this year, as the automaker is doubling-down on its hardcore image and announced several new performance products turn its high-octane vehicles up to 11.
For the third straight year, Chrysler captured the SEMA Hottest 4x4 SUV award for their Jeep Wrangler. They kept a customized off-roader on display and also announced a new power upgrade kit for the Wrangler, that includes a Mopar 6.4L HEMI V8 engine and 5.7L HEMI conversion kits.
Amid the SRT Vipers and FIAT 500 concepts on display, Chrysler announced several new performance packages from the Mopar mad laboratory. The Arrow Racing Engines and Arrington Engines shops have been authorized to fit new performance calibrations on all 2011-13 models across the Chrysler brand lineup.
To bring customers a modern HEMI for their older rides, a 5.7L HEMI crate engine is available for pre-1995 models for $6,800, and a two-year or 24,000-mile limited warranty. Chrysler has also opened s FIAT Custom Shop to install factory accessories.
We are reporting live from SEMA right now, so stay tuned and follow us on Instagram at AutoMedia_Shots for live photos from the biggest aftermarket show in the world.