General Motors publicly unveiled a real life version of an iconic toy, the Hot Wheels Edition Chevrolet Camaro alongside the original model from 1968. The Chevy booth also displayed several other Camaro concepts, the 2014 Impala and 2014 Corvette LT1 V8 engine.
Chevrolet already spilled the beans on the Camaro Hot Wheels Edition last week (click here for that article), but we finally saw it in the flesh today. With a unique set of wheels, striking blue paint and unique body kit the Hot Wheels Edition stands on its own as a unique concept.
In some ways, SEMA 2012 was the year of the bespoke compact car. GM made that apparent with several Chevrolet Sonic and Spark concepts, including their “The Color Run” Spark pictured above. (Click here for our article on those various models.) Much like the many Ford Focus concepts, a row of Sonics and Sparks lined the Chevrolet booth and added a charitable contrast to the other high-octane models.
Chevrolet also debuted an extreme Malibu Turbo and a Codo Camaro concept designed in part by celebrity chef Guy Fieri, to be auctioned off and benefiting his charity Cooking With Kids.
One of the stars was the 2014 Impala. The all-new sedan takes Chevrolet design in a new direction while maintaining familiarity with the current design language. It looked particularly attractive in red, and we can’t wait to see production versions hit public roads in the near future.
Speaking of public roads, the LT1 V8 engine that will power the 2014 C7 Corvette made its debut ahead of the launch of the whole car this January. The 6.2L powerplant is a technological marvel, which we featured in this Pop The Hood a few weeks ago.
GM and Chevrolet brought a balanced mix of current and future models that proved the bowtie has plenty more left in the tank.
We are reporting live from SEMA right now, so stay tuned and follow us on Instagram at AutoMedia_Shots for live photos from the biggest aftermarket show in the world.
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