New 2013 SRT Viper Coupe Pricing Starts At $99,390, GTS at $122,390

Pricing has finally been announced for the 2013 SRT Viper and Viper GTS, and one of the most anticipated sports cars in a generation will maintain its (relatively) value with a starting price under $100,000.

Of course, that’s far from cheap. But considering the first one went for $300,000, it’s a downright bargain, and for the amount of road-ripping fury that the Viper packs within its 8.4L V-10 engine, customers with octane racing through their veins are practically making off with a steal.

The base SRT Viper will start at $99,390 and the active-suspension SRT Viper GTS is priced at $122,390 (both including $1,995 destination fee). That lines it up competitively with the thoroughbred from General Motors, the 638 horsepower Chevrolet Corvette ZR1 at $112,600 – both true sports coupes priced well below their European counterparts like the Aston Martin V8 Vantage or Audi R8, and with plenty more performance.

Take the Viper, for example. The GTS may be better suited for the track with a two-mode active suspension and other advanced components, but both cars get the monstrous V-10 engine with a whalloping 640 horsepower and 600 lb.-ft of pavement-twisting torque.

We recently took a close look at some of the impressive engineering that makes the 2013 SRT Viper truly one of a kind; from new engine technology and traditional pushrods to stability control and space-age steel. Check out that edition of Pop The Hood, here, to learn more about the awesome potential of the new Viper.

Production of the SRT Viper will begin this November in Detroit. We recommend balancing your checkbook immediately if you plan on being one of the first to call the SRT Viper your very own.

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