To keep pace in the extremely competitive luxury market, BMW will offer three months of waived lease payments if owners buy a new or used vehicle.
The deal is being offered until October 31, so if there’s a leased BMW sitting iny our garage and you were thinking of trading it in, now may be the time. The Bavarian luxury brand is instituting the offer to stave off competitors like Lexus and Mercedes-Benz, reports Business Week, here. A mailing went out to owners of leased 2010 BMW vehicles earlier this month, describing the offer.
The lead that BMW enjoyed in the market has diminished since last year, as Lexus has returned to full operation after the 2011 earthquake in Japan. BMW could use a boost, but they’re certainly not hurting for sales, either. In September, they reported all-time high sales for the month with over 146,000 sold, a 14.3-percent increase over September 2011.
Mercedes-Benz is enjoying strong sales as well, even better in fact, and have sold more luxury cars in the U.S. over the course of 2012 than BMW. It certainly doesn’t help that Audi is still white hot among customers, reaching one million vehicles sold in a year faster than they ever have before, and increasing their September sales by 13.6-percent over September 2011.
The competition is fierce right now, and that means that customers like you are going to benefit. Three months of waived payments is a pretty attractive offer, so look for Mercedes-Benz and Audi to counter with equal or even better offers in the near future.
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