The all-new 2014 Chevrolet Corvette C7 will make its official debut at the Detroit Auto Show this January, and the Bowtie Brand has released a revised logo to announce the occasion.
Normally we wouldn’t pour much analysis into the design of a new logo, but Chevrolet says that what you’re seeing above is representative of the new Corvette design as a whole. Our curiosity piqued, let’s see what the new logo can tell us about the latest generation of the All-American sports car. Here’s an overly-dramatic video unveiling the new logo:
As you can see, the logo has evolved since the 1953 debut of the original Corvette quite a bit. The latest iteration is less like two separate flags, and more like one complete entity that has been molded solid from molten steel. Chevrolet says the technical, angular design is representative of the new C7 Corvette, so we can deduce that the new version will perhaps feature sharp lines that come to a point – as opposed to the sloping curves of the C6 Corvette.
The 2014 Chevrolet Corvette will debut on Sunday, January 13 just before the Detroit Auto Show opens to the media. Following the footsteps of the world-beating C6 Corvette, the C7 is one of the most anticipated cars in recent memory and could even be a scene-stealer from the new Ferrari Enzo debut at the same show.
Chevrolet says that only two parts, the cabin air filter and removable roof panel rear latch, are carried over from the C6 to the C7. Two. Parts. This will be a whole new kind of Corvette from the ground up, and if you’re as excited as we are then scroll through the new Corvette teaser website at One13Thirteen.com for unlockable videos and information.
The world of sports cars is about to get a whole lot cooler.