Latest News > Starting Grid: Mercedes, BMW Going After Young Buyers

Starting Grid: Mercedes, BMW Going After Young Buyers

by Ryan ZumMallen on

Welcome to the Starting Grid, where we start your day off right with the biggest news in the auto industry, such as German luxury brands reaching out to younger buyers and much more on this Friday morning.

Pole Position: German Luxury Brands Chasing Young Buyers

As the U.S. recovers from the economic recession, the growing young workforce is looking to buy new cars at an incredibly fast rate. But instead of looking at small cars from Toyota or Ford, German luxury brands like Mercedes and BMW are welcoming them in. [WSJ]

Front Row: Feds Grant $25M To Detroit Bridge Project

It’s no secret that Detroit has been struggling to rebuild for quite some time now, and the news that the Federal Government will contribute $25 million toward the construction of a new downtown rail system has some believing that a new day is right around the corner. [Freep]

Third Position: GM Stands Behind Electrics

Out here in California, the idea that General Motors needs to come out and make a statement in support of the EV market is a little funny – you can’t cross the street without seeing a Volt these days, let alone a Prius. But with the rest of the nation a little more reluctant, and the launch of the new Cadillac ELR, GM exec Mark Reuss did exactly that. [AutoNews]

Fourth Position: Honda Gear Concept Unveiled in Montreal

Honda had a pretty interesting take on the crossover with their Urban SUV at the Detroit Auto Show (NAIAS) this week, but in Montreal they unveiled something even more intriguing: The Honda Gear Concept. [NYT]

Safety Car: Bentley Established Today in 1919

W.O. Bentley established his automobile company on this day 96 years ago, and it would become one of the most decorated marques in motorsports as well as an iconic brand in the world of luxury – not only in regards to cars, but elite society as well.

Video of the Day: Inside the Incredible Koenigsegg Suspension

We’ve spent plenty of time drooling over the Drive series inside Koenigsegg headquarters, but this thorough examination of their triplex suspension will probably go down as one of the most interesting car videos we’ve ever geeked out to.

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