Latest News > New Incentive Knocks Thousands Off Ford Focus EV Price

New Incentive Knocks Thousands Off Ford Focus EV Price

by James Deaton on

If you’re thinking about getting a new electric car, make yourself a note that Ford has just chopped $2,000 off the base price for a cash-paid, Ford Focus EV (making it $37,995) and is offering up to $10,750 off a 3-year lease as well.

The electric Ford Focus saw dismal sale numbers last year, selling a mere 685 units out of the total 1,627 that were built.

When comparing the numbers of all the other electric vehicles sold in the U.S. last year, Ford’s price slashing is an understandable strategy. Nissan managed to sell around 9,819 Leafs, and last week dropped the price of their new 2013 Leaf EV to $28,800. Ford's discount plan comes only days after Nissan’s announcement.

The EV Extended-Range Chevrolet Volt moved 23,461 units, while the reigning hybrid king Toyota Prius sold over 126,000 vehicles just last year.

Ford will be marking down prices until April 1, 2013. Not all Focus EVs will qualify, and the lease includes the value of a $7,500 federal tax credit. The Focus EV, Nissan Leaf and Chevrolet Volt all qualify for a $7,500 federal tax credit and some states even offer a $2,500 tax credit.

Ford says that a customer could get a 36-month lease with 10,500 miles a year for about $249-$285 a month with $930-$2138 due at lease signing (dependent on those who qualify with pricing varying by location).

For comparison, the Focus EV leased for around $350 a month in 2012.

If you’d prefer to drive a Focus Electric for longer than three years, Ford is also offering 0-percent APR for 60 months along with the $2000 in incentives. Financing through Ford Motor Credit can also get the $2,000 cash discount with financing at 1.9 percent.

An EPA-rating range of 76 miles makes it an admirable contender amongst other electrified cars of its class. With a sporty exterior and a price adjustment, this may bring Ford electric sales in 2013.

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