Latest News > Mercedes Reveals CLA Pricing in New Super Bowl Commercial

Mercedes Reveals CLA Pricing in New Super Bowl Commercial

by Ryan ZumMallen on

In the latest Super Bowl commercial to leak online, pricing for the Mercedes-Benz CLA is revealed as a potential customer battles with the devil himself.

Mercedes is palpably excited about the upcoming release of the CLA, a sporty luxury compact that they hope will endear them to young U.S. buyers. The CLA comes with an attractive, mini-CLS design and driving characteristics to make it a hit, but the market has been notoriously fickle with affordable Mercedes models in the past. A strong ad campaign would do the car a lot of good.

The new Super Bowl ad delivers in the quality department, and also reveals that the CLA will start with a $29,900 MSRP that should help lure in customers. That price will be for the entry-level CLA250, and pricing for other options like the CLA350 and Sport Package and 4MATIC all-wheel drive and more will be revealed later. Click here for our story about the debut of the CLA at the Detroit Auto Show, and check out the video below for the full commercial.

Featuring Willem Dafoe, supermodel Kate Upton and singer who provided the soundtrack to my junior high school years Usher, the commercial sends a potential young CLA owner through a whirlwind daydream of what it would be like to own a CLA – namely, catering to this generation’s fascination with instant celebrity.

But the central plot focuses around Dafoe as the devil, offering fame and fortune and the CLA in exchange for what we can assume is his soul. The below-$30k price of the CLA convinces the buyer that that won’t be necessary. Mercedes hopes that Gen-Y Super Bowl partiers will feel the same.

It’s far and away better than the teaser with Upton that Mercedes sent out last week (story here), an awkward and bizarre video that had nothing resembling a plot or production value. With the online debut of the new, actual ad, and the reveal of the attractive price, the new Mercedes-Benz CLA could be a victory of super proportions.


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