Mazda and Fiat finally signed the agreement to do a joint production of the new Alfa Romeo Roadster starting in 2015. It’s about time!
The contract, which has been in the making since May, will allow Mazda to begin producing the open-top two-seater for Fiat in Hiroshima, Japan. The roadster will be based on the next generation Mazda MX-5.
The Alfa Romeo will not be limited to any specific countries; it is intended to be sold across the globe. The agreement allows both Mazda and Fiat to produce the rear-wheel drive vehicle, although there will be distinct stylistic features to each of them, respective of its brand. The Mazda and Alpha Romeo unique models will also host unique engines specific to each brand.
Mazda has always been a proponent of the open-top two-seater sports car, as seen through the Miata, which has been around for over 20 years. With this agreement, Mazda is trying to reignite the hype and love for these open-top two-seaters, and at the same time increase production efficiency and development. From Fiat’s side, signing this contract will enable this automaker to create a modern rendition of the classic vehicle using the best technology.
The joint production seems to be a new thing that’s been popular amongst car companies. Toyota and Subaru formed a partnership to build the FR-S and BRZ, and Toyota also recently partnered up with BMW (story here). Partnerships like these will enable the automakers to make the best cars, I think. Each company has certain things they are great at, so combining them can only result in the best of both companies being exposed in one vehicle.
Make sure to keep a lookout for mixes like this. They’ll surely steal your attention.