Hyundai more than maintained their recent high car sales in 2012, as the Elantra, Veloster, Genesis, Equus and Sonata have all broken their respective sales records in a year.
In 2010, the Sonata was redesigned to combine a bold design and fuel efficiency with long-term necessities such as safety, durability, and comfort. John Krafcik, president and CEO of Hyundai said, “We’d like to think Sonata helped spur on the latest generation of mid-size sedans.” With record-breaking sales, the Sonata ranked just third behind the Camry and Accord. In 2012, the Sonata undoubtedly asserted itself as a strong influence and pioneer of mid-size vehicles.
Part of the strong Sonata sales this year can be attributed to its range of powertrain options. The Sonata has four options: The well-equipped GLS, the sporty SE, the premium Limited, and the fuel-efficient Hybrid. Although sales leaned most favorably for the GLS, with a variety like this, the Sonata can appeal to many different types of drivers.
Sonata’s unyielding success has come with minimal incentive spending, resulting in some of the highest residual values in the mid-size sedan segment. Through November, Sonata incentive spending has been the lowest of the top ten best-selling mid-size sedans.