The company that has proven you can make good-looking cars in every segment has entered new territory, but with another attractive design, with the Hyundai HCD-14 four-door coupe concept.
Unveiled at the North American International Auto Show on Monday, the Hyundai HCD-14 is a concept that the Korean automaker intends to bring to production very soon. The production version will be a variation on the Genesis luxury sedan, but with a decidedly sporty hatchback profile that is growing exponentially in popularity among U.S. buyers.
Hyundai and Audi have been among the hottest automakers in the world over the past few years, so it makes sense that they would begin to battle head-to-head in the segment. The Audi A7 redefined the four-door coupe style a few years ago, and the HCD-14 clearly borrows design cues from it.
Should Audi be worried? Hyundai has made a living off providing premium vehicles for an affordable price, and the HCD-14 could be more attractive to luxury buyers on a budget. Then again, the Mercedes-Benz CLS actually started the craze, and the A7 hasn’t killed it off. There may be plenty more room in the burgeoning market, and the HCD-14 is simply the latest to cash in.
Inside, the HCD-14 is pure design calisthenics. You can see the designers flexing their muscles with gorgeous swooping lines and integrating columns. Hyundai has been the benchmark for affordable design for years now, and with the HCD-14 they're basically daring everyone else to catch up. This is where the American automakers have struggled with small and affordable cars; making them attractive without making it seem like they're trying too hard. Hyundai is almost imploring their competition to just be creative, for pete's sake.
Few details were revealed about the Hyundai HCD-14 during its reveal, but it could be powered by the 5.0L V8 engine and eight-speed transmission slowly creeping its way into the company lineup.