In a country that can represent luxury found at a spectacular maximum, Aston Martin flew a Vanquish up 1,000ft high and placed it on the helipad at the Burj Al Arab hotel in Dubai yesterday.
It might pale in comparison to the personal golf course, private harem and mansion made just for your shoes, but If money is not an object and cost is not an obstacle, Aston Martin is apparently ready to helicopter a luxury sports car to wherever a wealthy, insulated, upper-class heart might want to see it.
This extravagant display was not an opulent act of room service, but rather a high-flying stunt orchestrated by Aston Martin to mark their 100-year anniversary as an automaker.
Regional dignitaries and Aston Martin CEO, Dr. Ulrich Bez, were there to tour (but not test drive) the air-lifted cargo atop the sail-shaped Arabian hotel.
“It is with great pride that we continue our centenary celebrations in such unique manner in the city of Dubai,” said Bez. “Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination.”
Aston Martin celebrates their 100 years in business with an exclusive Centenary Edition on a limit to 100 models each for the V8 Vantage, DB9, Rapide and Vanquish lines. They’ll feature a unique graduated paint finish, solid sterling silver Aston Martin wings badges with tailored ‘trans flux’ enamel inlay and a special Aston Martin hallmark.
In the UK, a week-long Aston Martin festival including factory-based events, driving tours, a finale of a 1,000-guest ‘birthday party’ and a Centenary gathering in central London will take place from July 15- 21.
They could’ve really wowed the crowd and had the Vanquish bungee-jump off the helipad at the end. Now that would’ve been a real showstopper and marketing goldmine. No word yet for the next tall building Aston Martin will drop a car on, but we’ll keep you updated.