The fastest-growing automaker is showing no signs of slowing down, as Audi reported record numbers for the month of April after a 15% increase in sales.
Audi sold 11,521 vehicles in the United States in April, a significant increase over the 10,018 they sold in April 2011. The boost is due in large part to the new 2012 A6 sedan, which jumped up by 136.8% over sales of the outgoing model in 2011. But the A6 wasn’t the only bright spot.
Sales of the A7 Sportback increased by 91.2%, the Q5 crossover by 24.5% and the Q7 SUV by 12.3%. The A4 sedan dropped slightly by 6.6%, but is still far and away the best selling vehicle in the lineup with more than 3,100 units moved in April.
The figures make April 2012 the best April in Audi history, and the fourth best month of sales ever. It is the sixteenth consecutive month of increasing sales for Volkswagen’s upscale brand. Audi has made no secret that their sights are set squarely on countryman BMW, who reported a 6.1% increase over April 2011 and – bolstered by a new 6-Series coupe and the ever-popular X5 SUV – sold more than twice the vehicles that Audi did. Still, the contenders are encouraged by their rapid growth.
“Audi’s progressive luxury positioning in the market clearly speaks to discerning consumers as they are seeking out the most technologoically advanced vehicles in the market,” said Johan de Nysschen, Audi of America President, in a press release.
“This is the fundamental reason why Audi has set record sales in sixteen consecutive months and will continue to register steady and sustainable sales improvements.”
Audi says they plan to spend about $17 billion on new products and technologies through 2016. Their sport-inspired S6 and S7 models will be available soon, and an A3 Cabrio and R5 coupe are in the pipeline. more