January is synonymous with resolutions and the Detroit auto
show. Resolutions and the Detroit auto show are synonymous with each other, as
both aim to start the New Year off right. After a tumultuous 2009 and a major
decline in auto sales, hopes are high as manufacturers are moving forward fast
with new models and technologies, and counting on smarter management and
consumer confidence to help realize increased sales in 2010. Will the 2010
North American International Auto Show be the driving force the industry needs?
First up this morning will be the announcement of North
American Car and Truck of the Year winners. Nominees in the car category are
the 2010 Buick LaCrosse, 2010 Ford Fusion Hybrid, and 2010 Volkswagen Golf/GTI.
Truck of the year nominees are the 2010 Chevrolet Equinox, 2010 Ford Transit
Connect, and 2010 Subaru Outback. A jury of automotive journalists independent
of the show and any particular media outlet selects the winners.
Ford’s “booth” is a reported 48 percent larger this year,
which also includes their Lincoln, Mercury and Volvo brands. Most likely, the
much-anticipated 2012 Focus will be the highlight, which features one of Ford’s
nine new engines being introduced this year—a U.S.-Ford-first 2.0-liter with
direct injection, and mated to a new six-speed Ford PowerShift automatic.
Honda will reveal a production version of their CR-Z
concept, scheduled for U.S. sale by the end of this year.
Combining sport-driving performance and high mileage, Honda says the two-seat
2011 CR-Z is the world’s first hybrid with a six-speed manual transmission.
Last week Cadillac announced, in advance of the show, their
debut of the new 2011 CTS-V Coupe, with a 6.2-liter, 556-horsepower,
supercharged V8—and extra whip.
More than 60 new vehicle premieres are promised at the show,
which opens to the press today. A major plug for electric vehicles can be seen
on “Electric Avenue,” a new display that will showcase the latest in
alternative power. Show doors open to the public January 16-24, 2010.
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—Deborah Neal, Editorial Director, autoMedia.com