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2006 Honda Ridgeline
Elevating - and looking beyond - the typical truck
James M. Flammang / autoMedia.com
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When Honda decides to enter a new vehicle category, the result is sure to be noteworthy. That's clearly true of the new Ridgeline pickup, which veers sharply away from the look of a traditional truck.
The Ridgeline follows a "machine billet" design theme that incorporates an integrated cargo bed rather than a conventional three-box design.
Rather than the conventional three-box profile, the Ridgeline follows a "machine billet" design theme that incorporates an integrated cargo bed. Reaching beyond its "modern technical appearance," the Ridgeline promises a full-size interior to complement its midsize exterior. Tapered side panels on the cargo bed highlight the distinctive profile.
Honda intends to "redefine segment expectations" with the Ridgeline, said Dan Bonawitz, vice president of planning and logistics, who notes the "much more refined manners of this vehicle." Pickup-truck buyers are especially brand-loyal and resistant to change, but Honda believes new variations and four-door body styles are edging aside traditional models. Because 18 percent of Honda owners also possess a pickup, the Ridgeline presents fresh sales prospects, even without digging too far into the pool of traditional domestic-truck buyers.
Developers observed a key weakness in existing pickups: lack of secure storage outside the cab. Therefore, the Ridgeline's cargo bed contains a locking, weather-resistant trunk. With 8.5 cubic feet of space, it can hold a 72-quart cooler or three golf bags.
Strength is another Ridgeline benefit. Built with boxed framerails and seven cross members, Honda's pickup promises torsional rigidity that's 20 times as stiff as a conventional truck. The cargo bed has a 1,100-pound capacity, with a surface of SMC composite that resists damage from rough cargo.
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